Your photography site is the foreground of your organisation, it is the first point of contact for buyers or clients. Despite the fact that each photographer envisions his/her website otherwise, some details should always be there
To help move you forward with your own business targets and create an appealing site, we have compiled a list of successful traits in which a website should have. They are valid regardless of whether you are just starting out & looking for some advice or simply require a site refresh. Successful websites have known the value of simplicity, of focusing on the essentials and removing the superfluous. So even for those who have a good deal of content on your website, you should attempt and organise it in a very simple manner, to not confuse people and invite them to leave the website. Attaining a fantastic amount of simplicity (without sacrificing usability) is really tough! Simplicity can help you prioritize the important things, also it produces a better browsing experience for the customers. You have to understand how to thoughtfully restrict your customer’s choices and attempt to guide them through the website, to simplify your navigation & images, and to only highlight the vital elements on the page. Businesses are occasionally overly-concerned with the visual areas of the website, at the cost of usability, although 83 percent of visitors leave a site as it takes too many clicks to get to what they need, that is an enormous number! Visitors should find it intuitive to browse the website, so some best practices are in order:
Menu items should be minimal (5 or 6 ideally) · The menu should be placed either on the top or on the left side · Whatever the location, the websites menu should maintain a consistent · A fast way to get back to the homepage should always be present (usually through a “Home” menu item, or by clicking on the logo)
Successful websites are bringing forward only their very best work. When people reach your site, you simply have a first impression, so make it count. Filling entire pages with innumerable galleries and graphics will not get you very far. (Some exceptions are worth mentioning here: stock photography archives, client/commissioned galleries, archive/backup folders.) Content curation is a skill you really have to master if you would like to reach an elite level. That means learning how to give up your fair content, and just sticking with your absolute best pictures (even if you think they’re too few to matter). You should edit down as much as possible, and just encourage the things you are proud of. Do not fill in gaps (with “average” articles) only for the sake of it. So be aware about the amount of images on your slideshows or the amount of featured galleries on your own homepage, and just promote your very best work. Oh, and remember that the order in which you sort images (in slideshows or portfolios) may also affect the way they’re perceived. Top images which are quality content should be regularly added (pictures, articles) to the website since they are effective and they have the time/money/connections/chances to do so. However, the reverse is also true: they are successful because they always keep adding content. But consistency is not easy to attain, so many businesses quit too early…
Even in case you feel your work isn’t good enough, even if your blog articles are not too long, even if you believe it is not worth it anymore, keep pushing through. When you are down, what you are feeling is inner immunity or a fear of failure. Learning how to push past them can work wonders for your self-confidence and the level of your work. And even in the event that you don’t have any new content (perhaps you have not done a photo project in some time), at least go ahead and rotate some of your homepage content, change things up, make it seem fresh.
There is nothing wrong with re-promoting a few of your previous content from time to time. More on this subject here: “Maintaining your online portfolio ” Mobile browsing is huge nowadays, you can not ignore it any longer. In actuality, mobile-friendliness is currently an important ranking element for Google. This means not forcing mobile users to pinch-and-zoom so as to navigate through your website. And that is where reactive design comes into action, allowing your site’s content to properly adapt to any screen size, making a much better browsing experience. For using photography in your website, plays a much larger role because users will need to interact with the website more (to alter slideshow images, to buy images etc.) Great sites handle that nicely, resizing images/content as needed, and talking of modern mobile devices, serving high-quality (“retina”) graphics is also gradually becoming the norm. You should definitely ensure that your site is responsive, you can not afford to alienate a good chunk of your customers. These are a few of the main attributes of successful photography sites. Hoping to follow their lead and to achieve the same level of website design quality, will surely increase your business to another level. But remember that well known websites also got there through hard work, and by constantly attempting to go out there and shoot fantastic images. Constantly keep focusing on the proper things to benefit your website, images being one of the most important aspects of any successful website.
How can YOU start making your website more successful with imagery?