Monthly Archives: September 2017

Tips on Shoe Photography – The Do’s and Don’ts

Tips on Shoe Photography – The Do’s and Don’ts

Quality merchandise photography may go a long way towards developing a more positive online shopping experience. How you style your product, the background and lighting on your studio, your camera settings, the angles you take from, and your post-production processing will affect if your product images convert online traffic into customers.  

Footwear photography, particularly, comes with its own unique set of dos and don’ts.  

Men's and women's sneakers

Don’ts 

Don’t use harsh lighting 

Lighting is just one of, if not the most, critical parts of shoe photography. You must A women's sandalshave appropriate lighting or your product will not look appealing to your customers. The wrong type of lighting can emphasize imperfections and warp colors. Harsh, direct lighting that casts deep shadows is the worst type of lighting for shoe photography.  

Don’t use blurry or soft focus 

Soft focus could be artistic in many photography genres, however, in shoe photography, customers regard soft focus as a nuisance because it prevents them from seeing exactly what they will be purchasing. The more the picture is out of focus, the less the customer will see the product in its entirety.  

Don’t crop inconsistently 

Images on your website are side by side, and inconsistencies draw attention to the eye. Your customers will see if a number of your footwear images are more zoomed in than others, and they will notice if shoes exactly the same distance away from the camera are higher or lower than each other. They will notice differences in light, differences in attention, and so on. All such inconsistencies divert focus from the product itself. 

Don’t display too few angles 

One of the largest mistakes in shoe photography is showing very few angles of the product on the listing. Clients want to see each side and face of the shoe as they decide whether or not to purchase it. 

Do’s  

Do use softer lighting 

Exploit soft, natural lighting. Take your photographs inside along a large window with natural light flowing in or alternatively rent a studio softbox installation if you’d like to go down the artificial lighting route. If you must take photos outdoors, locate a thickly-shaded area to find the most even light. However, do not take photos at midday.   

Do use higher aperture 

Using an aperture of f/11 on your DSLR camera, for example, will promote every aspect of your shoe into focus. Also, make sure to use a tripod as this will reduce camera shake and give your images maximum crispness. 

Do create a cropping template 

A pair of women's shoesDevelop a shooting and cropping template which keeps to strict guidelines and retains your images making them consistent from frame to frame. Abiding by a template will speed your shooting and post production workflow enhancing the professional appearance of your site by providing you with a constant portfolio of product pictures that all appear to belong together. Many online channels need certain web criteria for cropping and sizing, so observe image guidelines and incorporate them into your template to make your shoes look their very best.  

Do provide a number of different angles 

Customers love to examine shoes from all angles. Photograph the side view, the view from the back, the top view, the view of the shoe turned slightly to the left, and all versions of these suggestions. Some other suggestions include: 

  • At least one angled shot of the entire pair of shoes 
  • Two straight-on side shots: left and right 
  • Two angled side shots: left and right 
  • A shot of the front part of the shoe 
  • A shot of the back of the shoe 
  • A shot of the top view of the shoe 
  • A “detail” shot up close to depict texture, material, etc. 

 

Once the shooting is complete the final step is editing to ensure consistency Converse women's shoesacross all images. Editing is just as important as the shot itself. This process gives you the chance to tidy up and enhance your photos. The shoes need to appear clean.  Spend time cleaning up dust particles, editing out glue, or anything that is not supposed to be there. Even if you made a small mistake when shooting, the right software can help you end up with great results. 

When possible, it is suggested to shoot in RAW so you have the most options. RAW files have a much larger dynamic range within every photo, providing you with greater flexibility. If you don’t have access to Adobe Lightroom, there are free applications such as Irfanview or Picassa, which could also edit RAW photos. If you are not shooting in RAW but still need to clean up a few things, Adobe Photoshop is a robust tool although it does not come cheap. However, there are a number of free options out there to use. For example, Pixlr Editor is the nearest thing to Photoshop, and it is a free online application. 

Website Photography Ideas

Website Photography Ideas

Your photography site is the foreground of your organisation, it is the first point of contact for buyers or clients. Despite the fact that each photographer envisions his/her website otherwise, some details should always be there

website templates for mortgage brokersTo help move you forward with your own business targets and create an appealing site, we have compiled a list of successful traits in which a website should have. They are valid regardless of whether you are just starting out & looking for some advice or simply require a site refresh. Successful websites have known the value of simplicity, of focusing on the essentials and removing the superfluous. So even for those who have a good deal of content on your website, you should attempt and organise it in a very simple manner, to not confuse people and invite them to leave the website. Attaining a fantastic amount of simplicity (without sacrificing usability) is really tough! Simplicity can help you prioritize the important things, also it produces a better browsing experience for the customers. You have to understand how to thoughtfully restrict your customer’s choices and attempt to guide them through the website, to simplify your navigation & images, and to only highlight the vital elements on the page. Businesses are occasionally overly-concerned with the visual areas of the website, at the cost of usability, although 83 percent of visitors leave a site as it takes too many clicks to get to what they need, that is an enormous number! Visitors should find it intuitive to browse the website, so some best practices are in order:

Menu items should be minimal (5 or 6 ideally) · The menu should be placed either Websites for logo designon the top or on the left side · Whatever the location, the websites menu should maintain a consistent · A fast way to get back to the homepage should always be present (usually through a “Home” menu item, or by clicking on the logo)

Successful websites are bringing forward only their very best work. When people reach your site, you simply have a first impression, so make it count. Filling entire pages with innumerable galleries and graphics will not get you very far. (Some exceptions are worth mentioning here: stock photography archives, client/commissioned galleries, archive/backup folders.) Content curation is a skill you really have to master if you would like to reach an elite level. That means learning how to give up your fair content, and just sticking with your absolute best pictures (even if you think they’re too few to matter). You should edit down as much as possible, and just encourage the things you are proud of. Do not fill in gaps (with “average” articles) only for the sake of it. affordable web designSo be aware about the amount of images on your slideshows or the amount of featured galleries on your own homepage, and just promote your very best work. Oh, and remember that the order in which you sort images (in slideshows or portfolios) may also affect the way they’re perceived. Top images which are quality content should be regularly added (pictures, articles) to the website since they are effective and they have the time/money/connections/chances to do so. However, the reverse is also true: they are successful because they always keep adding content. But consistency is not easy to attain, so many businesses quit too early…

Even in case you feel your work isn’t good enough, even if your blog articles are not too long, even if you believe it is not worth it anymore, keep pushing through. When you are down, what you are feeling is inner immunity or a fear of failure. Learning how to push past them can work wonders for your self-confidence and the level of your work. And even in the event that you don’t have any new content (perhaps you have not done a photo project in some time), at least go ahead and rotate some of your homepage content, change things up, make it seem fresh.

There is nothing wrong with re-promoting a few of your previous content from time mortgage broker websitesto time. More on this subject here: “Maintaining your online portfolio ” Mobile browsing is huge nowadays, you can not ignore it any longer. In actuality, mobile-friendliness is currently an important ranking element for Google. This means not forcing mobile users to pinch-and-zoom so as to navigate through your website. And that is where reactive design comes into action, allowing your site’s content to properly adapt to any screen size, making a much better browsing experience. For using photography in your website, plays a much larger role because users will need to interact with the website more (to alter slideshow images, to buy images etc.) Great sites handle that nicely, resizing images/content as needed, and talking of modern mobile devices, serving high-quality (“retina”) graphics is also gradually becoming the norm. You should definitely ensure that your site is responsive, you can not afford to alienate a good chunk of your customers. These are a few of the main attributes of successful photography sites. Hoping to follow their lead and to achieve the same level of website design quality, will surely increase your business to another level. But remember that well known websites also got there through hard work, and by constantly attempting to go out there and shoot fantastic images. Constantly keep focusing on the proper things to benefit your website, images being one of the most important aspects of any successful website.

How can YOU start making your website more successful with imagery?

Architectural Photography Celebrates Lines and Symmetry

Architectural Photography Celebrates Lines and Symmetry

There is something completely soothing about this show by Finnish photographer, Tapio Koivula. In a similar vein to Instagram’s obsession with lace and grids, Koivula’s black and white pictures are appealing to the eye. Based in the city of Tampere, the photographer intends to use natural light, contrast, and shadows. His interests include films, design, nature, and design – a mixture of which is evident in his work.

Of this series, Koivula claimed that you will observe unique buildings, landscapes and detail in the continuum of this round, straight or angled lines which emphasise the contours, shadows and natural light. The photographs are located in Tampere and the surrounding region – Tampere is the most populated inland city in any of the Nordic countries. His work has been described as ‘thoughtful’, and he as being a ‘mysterious mathematician’. Very cool.

Our modern day, image-obsessed civilization has got us consuming a large number of architecture through photos, instead of physical, spatial experiences. The benefits of architectural photography are excellent; it enables people to acquire a visual comprehension of buildings and second storey extension designs they might never get the chance to go to in their lifetime, creating a valuable resource which enables us to expand our architectural language. However, any person has to remain critical towards the disadvantages of photography when it comes to architecture.

Jeremy Till, author of “Architecture Depends,” summarizes this in his chapter “Out Of Time”, claiming that the picture enables us to forget what comes before (the pain of lengthy labor to accomplish the delivery of the fully formed building) and what’s to come after (the affront of time as grime, users, change, and weather move in). It freezes time or, instead, freezes outside time. Architectural photography lifts the construction from time, out of breath, and in this gives solace for architects who will dream for a minute that design is a stable power present over and above the tides of time.

We have all come across a beautiful or interesting building in our own life, it is another matter of art. There are a number of architects that spend a whole lot of their time designing these awesome structures, and there is even an entire genre of photography to capture and share the beauty in these buildings. There are many outlets for the best way best to shoot photos of these extraordinary architectures you may encounter. Consider helpful suggestions and ways to think beyond just taking a photograph head-on and from outside.

A few of the buildings aren’t just beautiful outside, but inside too. I have even run into a few buildings in which the exterior is not anything spectacular but as soon as you walk inside, there is a whole other marvel to look at and catch and a spectacular view past a distant mysterious slab crane or two. Be sure to take a look at the structure completely and see what other perspectives can catch your attention. For those of you who shoot architectural photography frequently, what are some tips or advice you’ve got for the rest of us?

Pixelmator and Prisma Unveil New Machine Learning Features

Pixelmator and Prisma Unveil New Machine Learning Features

Pixelmator is best known for being the picture editor for Mac you purchase if you don’t need – or can not afford – all of the bells and whistles that come with Photoshop. Now, the firm behind Pixelmator is introducing a few of those additional features itself, unveiling a brand new version of its applications now named Pixelmator Guru as a perfect editor and photography tool.

I’m looking out for Pixelmator Guru to go on sale later this year at an undisclosed cost. (The organization said that they hope to make it as cheap as possible. By comparison, routine Pixelmator prices $30 for the Mac, even though a Photoshop subscription begins at $10 per month.) The newest program has a redesigned look and also a range of innovative tools for tasks including retouching photographs, creating vector images, digital painting, and designing layouts. Pixelmator Pro won’t be able to do everything that Adobe’s complete suite does, but it seems like a large step up from the provider’s unique applications.

Pixelmator’s Andrius Gailiunas told The Verge that the target market is pretty much everybody, and that their aim has always been to make an image editor that absolutely anyone can use and revel in. “Photoshop (and other apps) do their thing and we do ours.”

Two large updates stand out in particular for me. One is the redesigned user interface, which the organization says is completely and entirely Mac. In practice, given their test environment management strategy, that means less litter, tabs for switching between different displays in one window, and also the elimination (largely) of floating tool windows in favor of sidebars. There is also complete support for split-screen multitasking, iCloud backup and syncing, and a custom key layout for your Touch Bar on the MacBook Pro.

Another exciting shift that I can see is the incorporation of Pixelmator Pro with Apple’s brand new Core ML, making API a pair of fresh machine learning-enhanced tools. These include a brand new Quick Selection tool which Pixelmator says snaps into bounds more intelligently than ever before; a feature that automatically tags distinct layers according to their material; and also a repair tool which will quickly and easily eliminate and replace sections of any photograph.

Concerning performance, this is not a world first, which has also been quoted by IT consultant companies and software professionals. (Adobe’s Content-Aware tech was doing the same thing for years.) However, it’s noteworthy how the new machine learning programs such as Core ML are creating this type of feature more broadly accessible. Talking glowingly of Apple’s brand new API, Pixelmator’s team stated it eliminated normal development headaches like needing to account for distinct users’ hardware capacities.

These gaudy features aside, Pixelmator Pro also introduces a few practical functions missing from the initial software, such as support for processing RAW pictures (a must for photographers seeking to perform professional-grade editing). Again, however, if you compare with Pixelmator Guru to additional applications available on the marketplace, it will not match each of the top-level capabilities. That means, for instance, you won’t get exactly the exact same cataloging and indexing capabilities you get with the likes of Adobe Lightroom.

I’ll need to try out Pixelmator Guru for myself (and see exactly what the price tag is similar to), but this ancient preview is promising. The organization behind Pixelmator has made its name offering easy-to-use, great looking applications at a sensible price. If the Guru edition continues this fashion, it must get a welcome home one of Mac users.

In other news, Prisma’s machine learning photography program might not be as hot as it had been in 2016, but that does not mean it’s going away. If the programmer has its way, you will see its technologies in several areas before long. The business informed The Verge that it is shifting its attention from just its in-house program to promoting many computer vision tools based on its AI technologies, which range from object recognition to confront mapping and discovering the foreground in a picture. In theory, you would see Prisma’s smart processing locate its way to your mobile or some popular social network.

The Prisma program is staying put, to be clear – it’s 5 million to 10 million monthly users, which is by no means an accomplishment for a small startup. It just will not be the only focus.

There is no mention of first clients, but Facebook probably is not in the running given that it already riffed on the photograph filtering notion shortly after Prisma became popular. Not that Prisma is reluctant to coping with its erstwhile rival. Co-founder Alexey Moiseenkov visited Facebook in 2016, along with other creator Aram Airapetyan, and stated that it didn’t matter who Prisma worked with, as long as it could pursue its own technology. So don’t be shocked if its technologies is intriguing enough that a bigger company finally determines that it finally wants to snap up all of Prisma, instead of paying for a toolkit.